We are looking for a skilled Digital Content Writer to create, develop, and publish captivating content tailored specifically for the gym and fitness industry. In this role, you will be responsible for crafting persuasive copy for websites, blogs, videos, email marketing campaigns, and social media platforms. The ideal candidate will have a passion for health and wellness, along with the creativity and strategic insight to effectively communicate our brand message to our target audience.

Responsibilities:

• Develop, write, and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs, catering to the unique needs and preferences of the gym and fitness audience.
• Build and manage an editorial calendar, coordinating with other content creators to ensure consistency and alignment with brand standards.
• Measure impact and perform analysis to improve key performance indicators (KPIs), leveraging SEO techniques and analytics tools to optimize content for maximum reach and engagement.
• Assist in social media management, collaborating with the marketing team to develop and execute content strategies across various platforms.
• Review and implement process changes to drive operational excellence and streamline content creation and publishing workflows.

Qualifications:

• A minimum of 1 year of experience working as a social media copywriter, specialist, senior copywriter, or similar, preferably within the gym and fitness industry.
• Hands-on experience using various social media platforms, with a strong understanding of their unique features and best practices.
• Working knowledge of SEO, analytics tools, and keyword research to optimize content for search engine visibility and audience engagement.
• The ability to create original web content with images or videos specifically tailored to the health, fitness, and wellness sectors.
• Excellent communication, critical thinking, and problem-solving skills, with the ability to collaborate effectively in a team environment.
• Exceptional organizational skills and attention to detail, with the ability to manage multiple projects and deadlines simultaneously.
• Passion for health, fitness, and wellness is highly desirable.